Cancun was born in the 70's when the Mexican government began a detailed search to pinpoint ideal sites for tourism development and found this land with 14 miles of pristine beaches and white sand on an 'L' shape surrounding a lagoon. Since then, many hotels have been built in this area, making Cancun a destination with touristic infrastructure, modern amenities and service philosophy that rival leisure destinations worldwide. Cancun was planned and built for tourism, and continues to meet the needs of its over 3.3 million annual visitors with world-class hotels, restaurants, shops and activities to satisfy the most demanding traveler.